About me

For the past 15+ years, I've built experiences that bring brands to life and create meaningful connections with customers. My work spans enterprise technology, consumer products, food and beverage, music, and culture—leading everything from global trade shows and executive events to festivals, sponsorships, and product launches.

I've had the opportunity to lead experiential programs for companies including Anthropic, CLIF Bar, Toyota, Impossible Foods, JUST Egg, and New Relic, helping turn business goals into experiences that drive awareness, engagement, and growth.

Outside of work, I'm a photographer, DJ, and lifelong creative. Those passions continue to influence how I think about storytelling, design, and building experiences people actually remember.

At the end of the day, I love creating moments that bring people together.

Let’s Build

If you’re looking for an experiential marketing leader who can operate across B2B and B2C, align cross-functional teams, and turn live experiences into measurable impact, I’d love to connect.

I’m open to conversations around:

  • Director / Head of Experiential or Event Marketing roles

  • Full-time leadership opportunities

  • Advisory or select consulting engagements

  • Speaking, panels, or industry conversations

Based in the Bay Area, California, with experience leading programs globally.

🔗 LinkedIn: linkedin.com/in/theadriansantos

If you reach out, feel free to include a bit of context around what you’re building or exploring—I’m always interested in thoughtful conversations.