I operate at the intersection of go-to-market strategy, brand, and culture, acting as a cross-functional quarterback who brings together sales, product marketing, technical teams, creative, insights, comms, legal, security, and executive stakeholders. Whether the goal is driving enterprise pipeline or building consumer brand love, I design experiences through a before, during, and after lens that connects every touchpoint into a cohesive customer journey.

I’m a data-driven operator who builds repeatable playbooks that scale across audiences, markets, and channels. That includes owning strategy, budgets, teams, agencies, and vendors, then measuring impact well beyond the event itself by tracking outcomes 3, 6, and 9 months post-activation based on the sales or customer lifecycle.

I’ve had the privilege of leading experiential programs for Anthropic, CLIF Bar, Toyota, and Impossible Foods, spanning enterprise tech, CPG, and lifestyle, and translating complex ideas into experiences that perform in the real world.

Outside of brand work, I’m also a professional photographer and DJ, which keeps my creative instincts sharp and my perspective rooted in culture.

At the end of the day, I build experiences that connect people, elevate brands, and turn audiences into fans who keep coming back.