Welcome to adriansantos.io

Thanks for stopping by and welcome to adriansantos.io.

This site is a home for the work, thinking, and experiences I’ve built across B2B and B2C experiential marketing, from global tech conferences and enterprise product launches to national tours, cultural activations, and brand rebrands.

You’ll find a curated portfolio of the programs I’ve led for brands like Anthropic, CLIF Bar, Toyota, Impossible Foods, and JUST Egg. Each case study highlights not just what we built, but the strategy, cross-functional leadership, and measurable impact behind the experience.

You’ll also find blog posts where I share how I think about event marketing as a go-to-market channel, a brand-building engine, and a long-term growth driver. From aligning with sales and product teams to measuring ROI months after an event, I believe great experiential programs are built with intention before, during, and after the show floor clears.

Outside of brand work, I’m also a professional photographer and DJ, which keeps my perspective rooted in culture, storytelling, and creative craft. It is an edge I bring into every experience I build.

Whether you’re a hiring manager, founder, brand leader, or fellow marketer, I hope this site gives you a clear sense of how I approach experiential marketing with strategy, heart, and a focus on creating experiences people want to return to.

Thanks for being here.
Let’s build something meaningful.