JUST Egg x Summer Music Festival Tour

Negotiated and led a nationwide festival activation in partnership with Live Nation, introducing JUST Egg through a custom 30x30 immersive food studio across six major music festivals. Directed cross-functional teams and agency partners to execute a three-month, coast-to-coast tour that distributed 170,000 samples, generated 5 million impressions, and captured 5,500 fan surveys, earning top-tier placement, industry press coverage, and Gold and Silver honors at the Ex Awards.

Photos by Azuree Holloway