Google Cloud Next is one of the most important events in enterprise technology, bringing together thousands of decision makers, developers, and AI leaders.

As part of Anthropic's event marketing team, I helped lead the strategy of our integrated event presence, which included a custom booth experience, private meeting rooms for executive conversations, and an exclusive restaurant buyout designed to deepen relationships with customers, prospects, and partners.

The goal was simple: create meaningful interactions that moved beyond brand awareness and generated high-value business conversations.

Photos by Azuree Holloway